Edit the site’s architecture
Site architecture is the layout of the site, from the home pages right through to the deepest inner pages. You can think of it like a family tree diagram, with the home page at the roots. Indeed, if you built your site from scratch recently you probably drew up a plan which represents the site architecture. If there are problems with the site architecture – especially if it is too complicated or if it goes too deep, we will fix this. Fixing site architecture often leads to a better user experience too, which can have a positive effect on conversions.