PPC Management Services | PPC Campaign Management | ABP Agency

Pay Per Click (PPC) Management

PPC Marketing

What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google AdWords PPC, which we’ll talk about below).
  • It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising.
  • It’s good for advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product.
  • It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously.

Managing Your Pay-Per-Click Campaigns

Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success.

Add PPC Keywords
Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.
Add Negative Keywords
Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
Split Ad Groups
Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
Review Costly PPC Keywords
Review expensive, under-performing keywords and shut them off if necessary.
PPC Management Provided
Social Advertising Projects
Successful PPC Remarketings
Successful PPC Remarketings

Our Customers Say

"With the help of Eby I have learnt enormous amount of techniques and strategies. His level of technical skills combined with his marketing skills has really made an impact on me. He is highly professional, very technical and he cares alot about your business. So much so he'll go the extra mile when needed. I would highly recommend any small or medium sized business to Eby at any time."
Richard Musty
Richard Musty
Promotions International
"Eby and his team have been able to get me MASSIVE results in getting my online presence out there into the wider community. The communication between myself and the team and my desired results has been outstanding. If you’re looking to take your business to the next level and get great results, then this is your team!"
Phil Britten,
Phil Britten,
Business Growth Mastery
"Eby has been looking after my own businesses and my clients' businesses and I assure you, Eby is someone you can trust to take you online, fix your online presence and build your business online with high standards of quality!"
Mal Emery
Mal Emery
Epic Results
"Monumental success from our very first marketing campaign with Eby and Daisy. They have been absolutely fantastic to deal with and they go the extra mile!"
Steve Gillespie
Steve Gillespie
Your Property Buddy

Some brands we are partnered and affiliated with

We've partnered with some of the very best brands in the industry to bring the best possible results to our clients. While we can't list out all our partnerships and affiliations here, below are some well known names in the industry...