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From a technical point of view, a local SEO campaign is not dramatically different to a campaign on a national or global scale. The same onsite and offsite issues need to be addressed, from the basic site architecture down to the content on each page. There may be some differences; for example, a local campaign is less likely to involve building and optimising a large number of pages for different locations or service areas.
One in five searches via Google aim to find a product or service using a location keyword. An SEO campaign from Web Marketing Experts will ensure your website appears at the top of the results. For example, if you’re a hairdresser in Richmond, we will get your webpage at the top of the results for ‘hairdresser Richmond’ searches. Optimising your site for local searches not only means your website will get more visitors, but also ensures these visitors are genuine customers, increasing your site’s conversion rate.
Google Maps is an increasingly important part of ensuring that a business gets found through major search engines. Optimising your Maps listing is a relatively simple and straightforward process, once we have the right details from you. We’ll submit your listing, which will then need to be verified using a passcode that is sent to your nominated business address in the form of a postcard.
Because of the way that sites are displayed on the search engine results pages (especially when a location is mentioned in the search term), having a well-optimised Maps listing can ensure you dominate those location listings that appear after the first three results. As an added bonus, this will also make your business easier to locate; after all, convenience is a major factor when selecting a locally based business, and if your potential client/customer knows exactly where you are, you’re one step closer to gaining their business.
Our team of professional SEO experts is the perfect partner for a successful business partnership.
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