One of the most important aspects of digital marketing is setting up your analytics properly. Being able to track where your visitors are coming from is a valuable opportunity to improve your engagement and your ROI during the campaign. Additionally, when you benchmark your campaign performance you will be able to improve your campaigns in the future, and budget more effectively.
Google Analytics is a free analytics software by Google that allows you to track visits to your website or landing page. Maximize your use of this software and set up your analytics effectively with this simple guide.
SETTING UP YOUR ANALYTICS ACCOUNT
First things first. Go to www.google.com/analytics/, then click on the Sign In button. Google will show three steps to registration so you just need to follow the instructions. After setting up, you can then add the tracking property. Choose either a website or a mobile app to monitor. Then select the Data sharing settings with Analytics and click on Get Tracking Id.
You can create up to 100 Google Analytics accounts under one primary Google Account. You can also list 50 properties like websites, pages, blogs, and apps, etc. under one Google Analytics account. To make it convenient for you, Google has now given the ability to transfer properties between accounts.
GETTING AND INSTALLING THE TRACKING CODE
After you have finished setup and clicked the Get Tracking ID button, Google will show a pop up with their terms and conditions. Once you have read and agree to that, you will receive the Google Analytics code. This code must be installed on every webpage your website has. If you don’t install the tracking code, Analytics won’t be able to read the information of the page and provide data.
ADDING A SECONDARY USER
Adding another user from an unrelated Google account will give you secondary access if you can’t access Google Analytics from your primary account. This can happen if you lose the password, are hacked, or face other such problems. You can do these steps to troubleshoot this: First, click on the Admin option on the top of the screen. Select User Management option in the Account Menu. Next, enter the unrelated Gmail address in the Add Permissions For field. You can then select all the options that grant the necessary permissions to the secondary account.
Goals inform the Analytics program when something important has happened on your website. You can find this option in the Admin link under the View column. Click on the New Goal Button, then choose existing options or custom options based on your requirements and click the Next button. Next, assign an easy-to-remember name and choose the Destination option before moving onto the next step. Enter the confirmation or thank you page URL in the destination field, then choose the Begin With option in the drop down menu. Toggle the value and choose a set amount for conversion before clicking on Create Goal.